How we make money

Last updated: November 10, 2026

Parents and Pets is free to read. Nobody pays to subscribe, and we sell nothing ourselves. The bills are paid by advertisers, and you should hear that from us.

The plain answer

We send readers to advertisers, and advertisers pay us when we do. That happens in four ways.

  1. Advertising in our email. Some messages carry an ad beside the pet and parenting stories. Some messages are an advertisement from the first line to the last. Those are labeled as advertising.
  2. Sponsored pages. A few pages on this site exist to show advertisers' offers, such as round-ups of savings for families and homeowners. Which offers appear on those pages, and in what order, can depend on what advertisers pay. These pages are advertising, not our stories.
  3. Insurance quote pages. Some pages hold a home or car insurance quote form run by another company. We are paid for sending readers to it. The quotes, and any calls that follow, come from that company and its insurers, not from us.
  4. Links that pay a commission. Some links earn us a fee if you sign up or buy after following them.

We also link now and then to other publications run by the same operator.

What the money does not buy

  • Our articles. The pieces on toxic foods, car seat safety, flu season or what to ask before adopting a dog are written from sources such as veterinary groups, pediatric groups and government safety agencies. No advertiser pays to be named in an article.
  • Your email address. Ads in our email are sent by us. An advertiser gets your address only if you type it into the advertiser's own form. The Privacy Policy explains the one narrow exception, which exists so that unsubscribing works.

How to tell what is paid

  • In email: an advertising message is marked as advertising in the message itself.
  • On a sponsored page or a quote page: the whole page is advertising, not one of our stories.
  • If an article ever carries a paid link: a plain line near the link will say we may earn a commission.

If you find something paid for on this site that does not say so, we got it wrong. Email hello@contact.parentsandpets.com and we will fix it.

An ad is not our recommendation

An advertisement is the advertiser's claim, not ours. We have not tested what it sells. Before you buy pet insurance, change your dog's food, start a supplement or pick a product for your baby because of an ad, ask your vet or your child's doctor. Check the recall lists as well. Our Terms of Service say more about this.